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Blackbaud Luminate Online

Blackbaud Luminate Online

Overview

What is Blackbaud Luminate Online?

Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits:Better understand online supportersMake the right ask at…

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Recent Reviews

Blackbaud Luminate Online

8 out of 10
December 30, 2023
DFCI Philanthropy uses Blackbaud Luminate Online for our online fundraising efforts, including but not limited to directed and …
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New to Luminate

6 out of 10
May 29, 2018
Incentivized
Luminate Online is being used by our organization for online donation form capabilities - monthly, one-time, in celebration, in memoriam. …
Continue reading
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Awards

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Pricing

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What is Blackbaud Luminate Online?

Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.blackbaud.com/online…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Blackbaud eTapestry is a donor management solution that helps growing nonprofits build a stable foundation for success, beat fundraising goals, and catalyze growth. eTapestry boasts more than 6,000 nonprofits and institutions as users, who manage and track fundraising performance, engage new…

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Product Details

What is Blackbaud Luminate Online?

Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels.

According to the vendor, Luminate Online helps non-profits:
  • Better understand online supporters
  • Make the right ask at the right time
  • Launch creative fundraising campaigns
Automated campaigns stimulate engagement and action through targeted welcome messages with personalized appeals. Smart online and mobile donation forms dynamically tailor the ask and provide flexible options like recurring, matching and tribute gifts to optimize conversion and maximize giving.

Passions, preferences and giving history trigger additional campaigns building stewardship through more relevant interactions and opportunities to engage. The company also aims to offer top notch support and numerous free resources. All clients receive a personal Customer Success Manager to offer best practices and resources to succeed.

Blackbaud Luminate Online Features

  • Supported: Dynamic Email Campaigns
  • Supported: Online Fundraising with Smart Donation Forms
  • Supported: Donation Processing
  • Supported: Fundraising Analytics & Reporting
  • Supported: Calendar Events
  • Supported: eCommerce Capabiltiies
  • Supported: Engagement Factors
  • Supported: Luminate Advocacy
  • Supported: Peer to Peer Fundraising with Luminate TeamRaiser

Blackbaud Luminate Online Screenshots

Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.

Blackbaud Luminate Online Video

National Center for Lesbian Rights has Love for Luminate Online™ and Raiser’s Edge NXT™

Blackbaud Luminate Online Competitors

Blackbaud Luminate Online Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesCanada, United States, Some European Countries
Supported LanguagesEnglish

Frequently Asked Questions

Salsa Engage, Classy, and Bonterra Development + Digital are common alternatives for Blackbaud Luminate Online.

Reviewers rate Availability highest, with a score of 10.

The most common users of Blackbaud Luminate Online are from Mid-sized Companies (51-1,000 employees).

Blackbaud Luminate Online Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(154)

Attribute Ratings

Reviews

(1-25 of 32)
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December 30, 2023

Blackbaud Luminate Online

Score 8 out of 10
Vetted Review
Verified User
DFCI Philanthropy uses Blackbaud Luminate Online for our online fundraising efforts, including but not limited to directed and unrestricted giving, event registration, and peer-to-peer fundraising via the TeamRaiser module. We are also able to utilize features such as the Survey module to gather information regarding our current and potential supporters. Blackbaud Luminate Online also allows us to provide web-based content for many of the DFCI initiatives.
  • Peer-to-peer fundraising via the TeamRaiser module is simple and easy to personalize for every participant.
  • Online giving can be done via the Donation Form module with a robust feature set allowing for branding and styling specific to your organization.
  • The Constituent 360 modules allows us to gather detailed information about our visitors. This module also has a variety of tools for exchanging this data with other systems such as a CRM.
  • The modules within Blackbaud Luminate Online could be more uniform and robust for back-end users.
  • The API and Web Services features for Blackbaud Luminate Online are easy to use but could be more extensive so that more data is accessible to customers for tasks such as ad-hoc reporting.
  • Access to view (and possibly edit) templates used in producing the Blackbaud Luminate Onlinecontent would be a wonderful addition.
Blackbaud Luminate Online is an excellent solution for online giving, providing a wealth of tools for producing donation forms. It also is outstanding for peer-to-peer fundraising, such as event-based efforts like walks, cycling tours, and so forth. The Email module is outstanding if you need an internal solution for communicating with your donors and supporters. It provides a wealth of tools for crafting emails, and for reporting on the results.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online (LO) is primarily used for email marketing/communications, both in national e-blasts and localized e-vites and announcements. LO is also used for Calendar of Events updates, Surveys/forms, online donation campaign management in both Communications/Marketing and Development but also to promote and facilitate any of our programs and services that have an online component.
  • Effectively monitor the engagement stats for email campaigns
  • Responsive & mobile-friendly donation and survey forms
  • Run reports on a variety of online metrics
  • Out-of-the-box reports are not robust enough for many national nonprofits' needs
  • Customization is needed for many campaign components; not everything is point-and-click / drag-and-drop for a novice user
  • Auto-notifications are good, but don't always perform as expected
If you want to get the most detailed metrics on how multiple email campaigns/messages perform across many variables and audiences, Luminate Online is one of the best products out there. While the platform can connect/sync with other platforms, there is some customization required (even between two products owned by parent company Blackbaud), which may turn off smaller organizations.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our organization does about three dozen walks during the year, and a number of ticket events, and Luminate was the platform used for all of them. We used Luminate to manage these events, create donation forms, and send emails to our event registrants and constituents. We also used Luminate to create segmented lists for our marketing efforts.
  • Luminate has what I think is an excellent email marketing component, with analytics and tracking capabilities equal to or better than the product our organization chose to replace it.
  • Event creation is easy, once past the learning curve.
  • Luminate is a comprehensive platform that covers many bases.
  • Luminate is a deep platform, and requires a very skilled administrator conversant with a number of areas: design, coding, finance, etc., in order to give a professional-looking appearance. There are many expensive consultants that provide this service.
  • When we last used Luminate, the "Participant Center," used by event registrants, was pretty clunky.
  • Lack of accessibility was a problem.
Luminate is well suited to those organizations looking for a single platform to handle event management, event website creation, constituent management, email marketing, and the entire spectrum on non-profit fundraising. Luminate is a Blackbaud product, and there are a number of support products that integrate seamlessly with the Luminate platform.
Jennifer Mejia, MPA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online is our main fundraising platform used for sending email communications, donation forms and campaign landing pages, as well as event registrations.
  • Luminate Online is great at keeping forms simple. You are able to make email sign-ups really easy for constituents. They can also manage their email preferences very easily.
  • Segmentation is also a strength. Luminate Online allows organizations to segment their constituents into groups or interests, making it easier to send targeted communications.
  • Raiser's Edge integration is also a big plus. Luminate Online is able to "talk" to Raiser's Edge to ensure that constituent records are up to date with their online giving. Raiser's Edge is also able to send information back to Luminate Online to make sure that any changes that are made in Raisers Edge are reflected on the record in Luminate Online.
  • Luminate Online's Raiser's Edge integration can still use further development. Specifically, allowing donation form comment/notes to be mapped into fields in Raiser's Edge for donors to add any notes regarding such gifts.
Luminate Online is not appropriate with volunteer constituents. It is great for basic donation forms and event registrations.
May 29, 2018

New to Luminate

Score 6 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online is being used by our organization for online donation form capabilities - monthly, one-time, in celebration, in memoriam. It will also allow us to set up event registrations when or if we host events. TeamRaiser is being used by our organization for DIY fundraising - so allowing our constituents to create fundraising pages in support of our organization.
  • Tracks constituent preferences and interests
  • Many options for form customization
  • Reports on online giving trends
  • Options in the back-end of the system can be overwhelming - too many options in multiple layered lists
  • Organization gifts cannot transfer from Luminate to Raiser's Edge - the connector does not allow this type of gift to flow, so a manual process is required
The reason for a lower recommendation rating is that Luminate Online is lacking a user-friendly interface in terms of straightforward options.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Luminate is used mostly among the fundraising and communications teams. It gives us an easy way to email groups of people our newsletters, job alerts, event invitations etc., allowing us to customize the group, reuse lists, update lists etc. At my current organization, we don't use Luminate for donation pages or TeamRaiser yet -- that's coming - but at an older organization we used it all and it was so handy to have a complete picture without having to go into Raiser's Edge. I can't wait to have all of that set up at my current organization too. If you're already a user of Raiser's Edge it makes it all the more seamless to import/export data, email groups, track open and click rates, check on their peer-to-peer or third party fundraising etc.
  • Track email open rates, click through rates, donations associated etc.
  • Peer to peer fundraising tracking and emails.
  • Emailing groups is easy and intuitive - in multiple languages too.
  • A few things in events aren't multi-language by default.
  • Team Raiser out of the box isn't pretty - best to have redesigned skin.
  • US customers tend to get improvements first - but that's typical of anything for us Canadian customers.
If you're a very small organization I'm not sure if it's well suited, but for any medium or large organization who emails often, tracks peer-to-peer fundraising or could use advocacy work - Luminate is a great option. Especially if you use Raiser's Edge or other BlackBaud products. It helps to tie all of your information together to make more informed decisions, a better experience for your donors, and more tailored communications and experiences for them with you.
Lawrence Willim | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Luminate is used as a donor interface within our development department. We are currently the only department with direct involvement with the program. We currently use Luminate to manage our email lists, send e-blasts, set up online donation forms as well as events and surveys. Luminate acts as an intermediary between our donors and our Raiser's Edge database.
  • Donation form creation is easy and user-friendly. They are also easily organizable within the system.
  • It's great for creating surveys when forms don't necessarily have the flexibility we desire.
  • Content is easily created and uploaded to our website.
  • Email management is limited. Constituents are only able to have a primary email address and a secondary address which is only mailed to when using the CC function. Sending to the correct and preferred email address is difficult to discern and effective use in Luminate requires extensive data cleanup.
  • Reports are not as user-friendly as in other programs. It has occurred multiple times where users are unsure how to get specific fields to pull in reports.
  • TeamRaiser is a challenging addition to Luminate. Campaigns within it require extensive work and management.
Luminate excels in its ability to interface with your donors for you and updates are easily processed through the LO/RE connector. A dedicated user who has ample time to dedicate to the product would be preferred. Luminate has extensive abilities, however, we have found that due to our database size and volume of special events and e-blasts, a less sophisticated program may work equally as well.
December 18, 2017

Loving Luminate

Jennifer Grantham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Luminate in the following ways:
- Online Constituent Mgmt
- Email Communications
- Online Fundraising Campaigns
- Monthly Giving
- Event Calendar - manage organization wide events
- Light use of E-Commerce
- Teamraiser for our Walks and Peer 2 Peer Fundraising


We are potentially going [to be]migrating our website back to Luminate over the next year and we are looking at using the Advocacy Module.
  • Solid email platform. Fairly easy to use.
  • Great place to manage online donations and monthly giving.
  • Survey function is clunky and needs to be modernized.
  • Calendar function is clunky. Wish you could edit the look and feel of it.
  • TeamRaiser needs to be modernized. The participant center is being used less and less by constituents because it is not that user-friendly. More people are turning to mobile.
Luminate is well suited for larger organizations that have an active online constituency and raise a decent amount of funds online. I love that it now integrates with Raiser's Edge.

We heavily utilize the calendar for ticketed events and non-ticketed events. I wish there was more functionality and ability to customize the calendar function.
December 18, 2017

To Luminate or Not

Cindy Avery | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Luminate is used by the fundraising (aka development/advancement) department only. We started using it solely for the ability to manage the online registrations and donations for a large "Run/Walk" we have each year. Now, it is our platform for all online gifts. It eliminates a lot of manual or duplicate entries by the run/walk manager and the gift administrator (me).
  • Syncing to Raiser's Edge database
  • Could be better at not allowing duplicate records for the same person. Cynthia Smith registers but the next year she registers as Cindy Smith. Same email, same address. Luminate should have a "pop-up" that says (e.g.) We have found a similar record. Is this you?
  • Need to be able to sort gifts by the Batch number.
Great for online donations and great for me to enter gifts on the back-end so clients with an email address can receive an e-receipt saving me hours of gift processing/letter writing time.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online was used as a platform for an annual cause marketing campaign, which was previously hosted on the Blackbaud NetCommunity CMS. It was also later used to replace the "Friends asking friends" functionality of a previous BlackBaud product that wasn't working as well. The Luminate Online platform was only used by the annual giving department in our organization, although our finance had access to the program for financial and database reconciliation. Initially it addressed the problem of creating a storefront, but was also later used to run event-specific fundraising.
  • Community tools were well implemented, allowing people to join or create teams with relative ease for event-related fundraising campaigns.
  • Compared to other fundraising CMS software, the product was easy to use, once it had been set up by an external consultant.
  • The flexibility with design allowed for a more modern look and feel than previous fundraising-based CMS products.
  • Design still requires an external consultant familiar with the product to create viable templates. Creating a template is rather confusing due to several layers that comprise a page.
  • Event management section is a bit cumbersome to use on the back-end. There are hundreds of different settings, many of which seemed redundant, or were organized poorly.
  • Connecting to Raiser's Edge is still not perfect, despite a Luminate Online connector. Blackbaud NetCommunity had seamless integration in comparison.
In situations where you need an online storefront that looks elegant and is easy to use, Luminate Online does the trick. It is a good solution for fundraising events that require users to sign up, create teams, manage their own communications, and solicit donations. The end-user interface is clean and customizable, and although it could do with more to integrate with social media, it does the job.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online is used by all departments across the organization as our primary tool for online donation processing, email marketing, event ticketing, and community fundraisers.
  • Email Deliverability - our sender reputation is well protected and emails are always sent promptly regardless of the size.
  • Diverse toolset - there are many advantages to having a wide array of tools within a single product.
  • TeamRaiser - TeamRaiser is one of the only products on the market right now that accommodates everything we need for a major fundraising event.
  • Integration with other Blackbaud tools - integration has always been a problem. Solutions are on the horizon, but are still unproven.
  • Product improvement - Luminate has been extremely slow to make major product improvements. Some advancements have been rolled out, but it is still largely the same product it was 5 years ago.
  • Pricing - Luminate is starting to get priced out of the market by promising newcomers. They are going to have to get competitive very quickly or we will not have a choice but to explore other options.
It is well suited if you need a lot of solutions under one platform and have more money than technical staff. It is often not a good solution if you have out-of-the-box needs or can't afford the premium you pay for a Blackbaud product. Particularly for organizations that are smaller or just starting to build their digital efforts, finding several more specialized tools that can sync up to a single constituent database can often be a better solution.
Amy Dana, bCRE | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our advancement team made the switch this summer to TeamRaiser to replace Sphere for peer-to-peer fundraising. We are utilizing it to fundraise for our athletics teams as well as other student clubs.
  • Provides highly customizable pages
  • Easy import of constituents and gifts into Raiser's Edge (RE)
  • There is a VERY steep learning curve. Because the product is so customizable, there are few "how-to" documents easily available. I have been told that it takes about a year to really learn the system.
  • The training is extremely high-level; it was like a calculus class when all we needed was basic long division.
  • Although TR promises you don't need to know coding to use the site, you do need to have someone who is confident enough to make some changes in the coding.
If you have someone already on staff who understands coding and is willing to take the time to use TeamRaiser (TR) correctly, I recommend it.

For those who need a very simple site to raise funds on behalf of other individuals (instead of having those individuals raise the funds themselves), TR may not be it. We were clear that we would be handling the individual pages for each student athlete, and this turned out to be extremely difficult and time-consuming. When we asked later if there was a better way, we were told this was not how TR was meant to be used.
Kelly Norris | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is being using by the Development Department to handle all of our online needs. We use it to send emails, build webpages, handle donor transactions and run reports.
  • House Donor Information. Easy report pulling. Queries and lists.
  • I like how everything is housed on one platform. Webpages, emails and donor profiles. User friendly.
  • It works nicely with other blackbaud products such as Raiser's Edge. Easy importing and exporting options.
  • I would say the layout of emails [is an area for improvement]. It isn't awful but I feel it could be upgraded and more user friendly. Making text and picture boxes as well as formatting text can be a bit of a pain.
I feel the way Luminate handles donor information is very organized and full. I am a database/reports person so I love how easy it is to find and process information. Some portals don't allow that much information into donor's profiles but Luminate provides a lot of room for history and bio information that is great for reports.
Laura Bruss | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Luminate Online to send emails to our constituents, run queries and create groups, create donation forms, action alerts, surveys, among other things. I personally am on the production side of things, so I build all our emails, action alerts, emails, and pages using Convio (Luminate Online). Through Convio, we are able to reach out to our donors and members.
  • The layout and organization is pretty good. It's easy for me to find what I'm looking for.
  • It's easy to build HTML emails, donation forms and action alerts that are pretty customizable. Takes you through the steps so it's not that difficult to learn.
  • Reliable sends - since the debacle a couple years ago at year end where all our emails went out super late, they have updated things and we haven't had any issues with send times.
  • WYSIWYG editor breaks everything.
  • Wish there was a batch image uploader - makes uploading multiple images at a time cumbersome and time consuming.
  • The survey is not very customizable. Hard to get formatting and options beyond the 15 or so they provide.
  • Reports are located in different places and are cumbersome to pull - should be more user-friendly.
Luminate Online is great for building donation forms, emails and action alerts. You can customize it very well, and these things are very easy to manage. I have never used a competitor tool so I have nothing to compare it to, but I found it intuitive to use, and I had no trouble learning the tool or finding what I am looking for.
July 07, 2017

Solid for CRM

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Luminate Online (LO) for our CRM program. It is used for online fundraising, email marketing, advocacy actions, and less often for events. Two departments (communications and development) within our non-profit use the service; as well as our outside consulting firm. It allows us to manage our CRM database and communicate with constituents.
  • Customized donation pages.
  • Email marketing.
  • Advocacy actions (communications to Congress).
  • Mobile friendly event pages are not available currently, from what I understand.
  • Multi-language support.
  • Customer service could use improvement.
Luminiate Online (LO) is very well suited for mass emails, tailored and targeted groups of constituents segmented by donation level or other characteristics. LO is also suited for personalization of those emails (i.e. inserting the name or location of the constituent inside the email). LO is not suited for on one one communications.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
We use Luminate Online to generate weekly e-newsletters. It is used by our communications department but we aggregate content from various departments throughout the Library. We also use it to send out the occasional special news blast. We use it to communicate news about upcoming programs, classes, and events, announce collection news, and advertise upcoming exhibits.
  • Attempts to adapt to various browsers and email servers.
  • Customer service was sometimes helpful.
  • It was easy to end our contract.
  • The content management system is extremely glitchy. It does not function as it is supposed to.
  • We were charged for exceeding our list limit because 1) no one notified that we were nearing that ceiling and b) all bounces and non-functional email addresses counted towards the total.
  • I often had to wait for a very long time to speak to a customer service representative, and occasionally they would end the call and email me a non-helpful PDF from the "help" tab.
  • The system is not intuitive.
  • If you accidentally click out of the "edit" tab without saving, you are not prompted to save your work and you can lose everything.
I would not recommend Luminate to anyone unless they are looking to waste a lot of time doing something that can be done much more simply with any of the other myriad email marketing systems available. Luminate is also ludicrously expensive. I do not think it is well-suited to any function.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We are using Luminate specifically for the TeamRaiser peer-to-peer product. We run two large run/walk events through it and have an instance of TeamRaiser where people can set up in honor/in memoriam fundraising pages. We have been on the product for about 4 years with decent success. The product is managed by the department of development and promoting our fundraising materials. The business problem is addresses is the need to increase peer-to-peer fundraising at our institution and capitalize on the revenue generated from our fundraising events through the additional of peer-to-peer fundraising.
  • Ad-hoc reporting.
  • Basic event setup instructions.
  • Robust participant center capabilities to encourage people to fundraise.
  • Too many customizations to select. Becomes very cumbersome.
  • Difficulty with UX. Event participants often struggle with registering and accessing their fundraising tools. It isn't intuitive.
  • Workflow with other Blackbaud products. As an institution that uses Blackbaud CRM, these two products do not "talk" which makes gift processing and data syncronization cumbersome.
We use Luminate as it is one of few peer-to-peer platforms out in the market and has Blackbaud support behind it. Outside of that, I would have difficulty referring this product but often do because competing platforms are not as robust or are more costly. While we have access to the events module and email modules, we do not use them as the back-end user experience is very difficult and does not produce a product worthy of sharing with our constituents.
Score 3 out of 10
Vetted Review
Verified User
It is being used across the whole organization. Originally in pre-social media environment, it solved the problem of streamlining and integrating a number of workflow/platform challenges and allowed us to move to cloud-based system, retiring the need to purchase network servers and host our own site. Today, now that SAS model is common, the system can be dated in ways that open API's don't completely solve. With the plethora of lower-cost options available with enterprise power that play well with each other in the cloud, the specialized labor costs to configure LO to work in this system is becoming problematic. But we are not multi-million dollar NPO. NPOs with very large email house files have less alternatives for LO email that are comparable in price because of the bundling of modules' cost with LO.
  • Engineering and system uptime, along with smooth roll-out of upgrades used to be a major strength. Since buyout by Blackbaud, there has been some noticeable degradation in this area.
  • I'm sorry -- again I used to be able to roll off quite a few things here, but in the current social web environment, it's more difficult.
  • The recent upgrading of the integration with Luminate CRM, retiring the Common Ground connector has been a vast improvement in data management between online and CRM systems based on Salesforce platform. And with that the dreaded Duplicate Management work flow is now smooth as glass, but that is a Salesforce-based function now in Luminate CRM not Luminate Online.
  • Areas that are built to integrate user-generated content still do not get the attention they need in product roadmap.
  • Email publishing unless you have an in-house design shop continues to more difficult for smaller NPOs where other email providers excel in this area.
  • Convio CMS is vital to really making the product work well today, but is not accessible in price, especially when open-source WordPress and Drupal and Joomla offer superior CMS platforms by anyone's definitions. Should be free and bundled as part of Content module. Pagebuilder alone is unworkable.
  • Trying to adapt LO systems to mobile and tablet platforms requires much work and expense we don't feel we should have to spend. Mobile Donate forms is a big challenge. Many other systems have this built in from the beginning.
  • Integrating with social media platforms for building house file, donating, answering surveys is very, very glitchy. We consequently are using 3rd party providers increasingly that sync directly with SF side of Luminate CRM to compensate with extra expense.
For small to medium nonprofits, my recommendation level would be low. Enterprise level, large NPOs would probably rate differently.
Ellen Broudy, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online (LO) was used by the organization I worked with in the marketing and development departments. It enabled the marketing department to develop our web presence and allowed our donors to get information, donate, and register for events online.
  • Our organization also used The Raisers Edge and Financial Edge, other Blackbaud products, and they were able to be integrated with each other so the process of receiving donations used less manual entry.
  • Event information was easy to pull and store, see how many people registered, how many spots left open, etc.
  • Email blasts were able to be catered to specific topics individuals were interested in, allowing us to narrow down a more specific target audience for e-News.
  • While integration with other Blackbaud products is available, it isn't always very user friendly. If there isn't an exact match between the systems, sometimes it's a lot more work to have to manipulate it to be entered correctly.
  • Support for LO felt limited, a number of questions were not properly addressed or we couldn't get answers in a sufficient amount of time.
Luminate Online works best with organizations that have good internal support in IT/IS/Data Management so that the staff can work to troubleshoot their own issues. While it's great for large organizations, I'm not sure smaller organizations will have the capacity (or need) for Luminate Online and all the features it offers. Also, I recommend to look closely at whether integration with other Blackbaud products will cause more or less work for staff, as it is a lot of initial set up and the process isn't as streamlined as it could be in the end.
Score 1 out of 10
Vetted Review
Verified User
We're using it for email communications, event registration, donation management, donor engagement and list building across the entire organization.
  • Powerful functionality
  • Love segmentation ability
  • Pagebuilder tool is UNWORKABLE
  • Terrible customer service
  • Not user friendly - you cannot use it with any success if you are not willing to invest in a lot of staff time and extra training. It is not possible to learn to use this tool without a lot of training from Blackbaud, and that is incredibly costly.
  • Pricey. Very pricey (see above -- whatever price you are quoted please be prepared to add 20 percent at least to be able to learn how to use the tool effectively and efficiently).
This is a tricky question. If you already have a significant investment in Raiser's Edge, Luminate is your only choice. Just be aware that the tool is not intiutive and the customer support is terrible. They will try to sell you on the Go! program but unless your staff is really, really at the beginner level and your needs are very basic in terms of sending emails, I would not recommend it. It's probably better just to buy the tool at the best price you can negotiate and understand you're going to have to invest in a lot of training over the first few years. If you don't have Raiser's Edge, be very, very careful before you lock yourself into the Blackbaud universe. This company thinks it is the only game in town and they don't appear to think they need to improve their customer service/usability of their tools. It's a very expensive, high-end, not user-friendly tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The organization already used Raiser's Edge/RE but was using Constant Contact for emailing/fundraising via email. The offline and online worlds were not integrated. Which resulted in many problems in donor communication and cultivation. We decided to purchase LO as a way to track offline and online donor activity. This was hugely successful in making sure that if a donor sends a check via mail they are not then emailed a day later asking for a donation....or vice versa. LO also makes donor accounts available online so the donor can print donation receipts or change address, etc. The best aspect is that is tracked donor behavior/responses. Meaning that if a donor gave on their first visit to the website, on their second visit the suggested amounts would increase and take into account the last donation amount.
LO is only used by Development/Fundraising teams, which also include communications department.
  • Integrates and streamlines offline and online donor communications.
  • Tracks donors and their giving history, making increasing donations easier.
  • Easily creates donor segementations for email fundraising/marketing.
  • The learning curve is steep. It would be difficult for the product to be [utilized] if nonprofits don't also invest in training.
  • The role out of the product is slow. When working for impatient CEOs, they want to see changes overnight and the entire roll out, with suggested training, can take up to one year.
Luminate (LO) is well suited for any company that already uses Blackbaud CRMs, especially Raiser Edge/RE. It is a great product for mid-large sized nonprofits with a fairly established fundraising staff. The product does take up staff time and the roll out is lengthy. Any nonprofit purchasing LO should be willing to dedicate staff time for daily management and roll out time.
I would not suggest LO for small nonprofits or ones that are using other Blackbaud CRMs, such as eTapestry. LO is most powerful when it can integrate with the CRM. If budgets for CRMs, email marketing software, are small and fundraising staff is small, it is best to stick with more linear products like eTapestry.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Luminate is used as our secondary donor database, giving platform, and email client. It is used primarily by the development and communications team for donations, fundraising events, and communicating with constituents such as donors, supporters, and other community members.
  • Tracking donations & interactions with donors and supporters
  • Great customer service - fast and reliable
  • The email capabilities are atrocious and haven't changed or improved much in the 10 years I've used it. MailChimp and even Constant Contact are much better options, but we don't want to manage multiple platforms.
  • Likewise, the events capabilities are awful and also haven't improved much in the 10 years I've used it. We've had to to resort to other platforms (Eventbrite, Boomset & FirstGiving) for most of our events because of constituent complaints.
  • Luminate isn't user friendly or intuitive from the back or front ends. It can be hard to figure out basic tasks and the event module isn't mobile responsive.
Good for processing donations and collecting donor information, bad for events, marketing and communications. If we were more data heavy/had a larger team, I could see it being beneficial for robust reporting, but it doesn't really suit our needs.
January 27, 2017

Tradeoffs

Score 5 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online is used throughout our organization. We use it for email marketing for our education programs as well as our fundraising efforts. We use online forms for donations, education program registrations, email signups, and training program applications. We use TeamRaiser for our large peer-to-peer fundraising events. It allows us to have a centralized place to collect data on our email and forms activity and associate that activity with our constituents; we then export this data into our archival database (Raiser's Edge).
  • Their email message building tool is very user friendly.
  • TeamRaiser is a top-class peer-to-peer fundraising tool. In our switch from a previous tool (Blackbaud Sphere Friends-Asking-Friends) we've had remarkably few questions/complaints from long-time participants. These forms are also nicely structured and modern-looking.
  • In general, all their forms are modern looking and offer a fair amount of flexibility.
  • Calendar Event forms, the basic event form in Luminate, have been a struggle for us. They are currently not mobile responsive, are structured to sell tickets rather than register people for events and, unfortunately, these are the only forms other than Team Raiser that accept monetary transactions. If you are looking at using Calendar Events, look closely and do a lot of investigation. This is a step down from our previous tool (Blackbaud Sphere)
  • The lack of ability to batch/globally update groups of records from inside the tool is annoying. Currently, one must export a list and then import the list back into batch update a group of records. This is a step down from our previous tool (Blackbaud Sphere).
  • There is no zip code radius pull in the email tool in Luminate. We do a lot of local events and programs and this is something we absolutely must use. Our previous tool (Blackbaud Sphere) had a radius tool that we relied upon quite heavily.

Luminate is designed predominantly as a fundraising tool so that is where its strengths lie (email marketing/fundraising, donation forms, peer-to-peer fundraising on a larger scale).

Luminate is not good for other types of programs/activities that fall outside the fundraising area, and is less-than-fabulous for small fundraising events.

November 04, 2016

LO is my GO TO

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Luminate Online (LO) is being used by marketing and development for our online fundraising - donation pages, emails, TeamRaiser events, DIY fundraising. It is our online fundraising platform.
  • It integrates with Raisers Edge, our offline database management platform. This makes our offline and online fundraising seamless.
  • The reporting functions work well. We can generate detailed reporting from our online fundraising emails, DIY, donation pages, etc. Reporting can be as top-line, or as bottom line detailed as we require.
  • The email function is user-friendly and quick to use. The end result is also very professional. There are a lot of graphic options available within it.
  • You really need HTML experience to use the email function without a lot of frustration. It changes fonts, sizes, spacing without any user modification - on its own. If you know HTML, you can fix it from there. But there is no way to fix some of the issues it creates on its own without this experience.
  • Just found out that while LO data syncs back into RE, RE offline data does not sync into LO. Therefore, it is difficult to easily communicate with our offline donors online through LO. This is particularly a detriment because multi-channel donors have a much higher LTV, and we would like to begin converting our direct mail donors to online also. RE data should sync into LO seamlessly.
  • You should be able to easily copy and save emails from one campaign into another. You can easily do this within the same campaign, but not into a different one. While you can do this with the copy/paste function, it takes longer and has changed some of the email elements during the transition.
We have had many issues within TeamRaiser, where there are levels of supporters within teams. Donations are not always attributed correctly, team captains have had issues accessing their data and getting credit for all their donations. It has taken a lot of our team's time to manually fix a lot of these things that don't happen automatically.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
It is being used across the whole organization, but most often by our marketing and development departments. We use it primarily for mass constituent email campaigns, donation forms, surveys to sign up for events, etc., and calendaring of events. We used to use TeamRaiser for an annual walk-a-thon but have just retired that event and are now only using TeamRaiser for year-round Peer-to-Peer for people who want to fundraise for their birthday, etc. However, we have made a strategic decision (at this time, anyway) not to promote this functionality because of how intensive user-support ends up being for TeamRaiser. In other words, we have it available to refer people to, if they ask about it, but because we have experienced terrible ROI with this product, we don't want our development staff spending tons of time uploading photos for people, telling them how to import email addresses, etc. Business problems addressed by email campaigns is pretty simple: Segmentation to communicate with our donors and service users. It works pretty well for that but we've had significant annoyances at times with stationery glitches that Blackbaud was unable to provide a fix for.
  • Surveys work well and are probably the most straight-forward object I've used (out of email, donation forms, TeamRaiser, queries). I really appreciate having the functionality for a user to request contact via a survey and for that to be automatically emailed to a designated staff member. Similarly, I love how you can export survey results for analysis.
  • Queries work well. We haven't used them much yet but are gearing up to do more and see lots of potential.
  • Training and knowledge base can be helpful (though we've only had to use it so much because Blackbaud support is not very responsive).
  • TeamRaiser is one giant con, as far as I'm concerned. It is so clunky and not at all streamlined. I know it very well - have set up functioning teamraisers on my own after years of administering the object, so am confident in saying that 1) The participant center is WAY too complicated 2) There are far too many limitations around formatting pages (having to do with pictures, videos, etc) 3) There are inconsistencies, depending on what browser the user in using (and we shouldn't have to say "I'm sorry, you can't really use this website in IE" 4) Even though it doesn't seem that complex to a tech-savvy person, the importing of email addresses is too difficult for an average user, so we lose the functionality/analysis that that would enable because most people give up and just copy and paste the URL into an email from their regular provider. 5) The WYSIWYG for the landing page is confusing, especially concerning the primary thermometers. 6) We've had consistent problems with major fundraisers not being able to see all their donors in the scroll. Honestly, there are lots of other problems we've encountered that I've documented over the years, but it's been more than a year since I've had to do heavy admin support so these are all I can remember off the top of my head.
  • In email and TeamRaiser, it's really frustrating how there are sometimes secondary left-hand menu options inside the Edit function, that you can only see if you scroll all the way to the bottom. It's easy to waste time looking for the functionality you need, when it's just hiding below the fold.
  • The integration between the events module calendaring and donation form isn't as robust as we would expect. Because we have parent and sub-campaigns set up in our Salesforce LCRM database of record (that synchs with Luminate), we cannot sell tickets to our annual gala on CLO because we are limited to ONE campaign (and it makes most sense, in our Salesforce instance, to have our different ticket/table price points set up as sub-campaigns under one parent campaign for the event). In other words, if we ONLY sold single tickets, we'd be able to have online sales. Since we sell 1) Tickets, 2) Tables, and 3) VIP tables, Luminate has not provided a good workaround that coordinates with our Salesforce instance.
  • Custom report creation is incredibly convoluted. I have used it, successfully, but it takes you through way too many steps. I would use it much more often if the process was streamlined (for instance, you have to verify all the criteria you've just entered before running the report. Whereas, it seems to me you should just run it and, then if you see a problem, revisit the criteria). The page where you can select fields for outputs is completely overwhelming, too. It's not that it doesn't make sense, it's just that the aesthetic of the way it's organized is kind of a disaster.
It works pretty well for email campaigns and surveys. It is not very user-friendly for reporting, events, or peer-to-peer fundraising.
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